Fact Sheet

PHILOSOPHY：

ColourPop wants to bring the fast fashion model to beauty. It makes makeup products with the cost-effective price and good value. It also tries to launch new products frequently.   

COMPANY FOCUS

ColourPop understands social media and its marketing strategy is to get influencer marketing. ColourPop pays attention to social media and gets the power of influencers. The company focus on lipstick and eye shadow, but right now, it has other makeup products such as foundation and eyebrow pencils.

TARGET AUDIENCE

ColourPop wants to target people who are young, love fashion and makeup. In addition, most target audience are from price-sensitive group. So, students and single are the two main groups need to be targeted. 90% consumers are female. Especially, the consumption distribution from LGBTQ group is more than the other beauty brands.

GOAL:

ColourPop wants to keep the stable sales and expand its business to target more people in market. In the next five years, ColourPop plans to have at least five physical stores in the United States.  

PROJECT PARTNERSHIPS:

In 2017 and 2018. ColourPop makes partnership with Sephora and Ulta to expend its offline sales. Consumers can try and buy some ColourPop products in these two stores.  

MILESTONES

Brand was founded in 2014,

ColourPop partnered with Sephora in 2017,

ColourPop partnered with Ulta Beauty in 2018,

ColourPop released the first foundation called the No Filter Foundation on June 14, 2018, The first physical store will open on July 8, 2019

TECHNOLOGY

John and Laura’s dad created Spatz in 1989 which is a cosmetics manufacturing factory that still makes products for multiple different brands today. This company supports ColourPop to make more creative products and keep the low cost.