Biography
Laura Nelson
Laura Nelson, president and founder of SEED Beauty and ColourPop Cosmetic since 2014.
Laura graduated from University of Arizona in 1998 and her major is Retail & Consumer Studies. Since 2001, Laura became the president and owner of Spatz Labs, which is Laura’s father cosmetic company. In 2014, Laura and her sibling John Nelson started a parent company called Seed Beauty as an offshoot of their father’s makeup company Spatz Laboratories. And ColourPop Cosmetics is a brand owned by parent company Seed Beauty. The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand’s first retail partnership was with Sephora in 2017.
Laura is a low-key public figure that she seldom appears in the public. She wants the public can focus on her products. However, she still has an Instagram account and twitter account to communicate with her fans.
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ColourPop 