FOR IMMEDIATE RELEASE
Contact: Lindsay Cai
Corporate Marketing Brand Manager
626-342-9978
What :
ColourPop has an online campaign and an off-line event called “Style ColourPop” to increase the public awareness of the first physical store. There are two parts under this project. On social platforms, people can upload their make-up photos by using ColourPop products. People can post photos, messages, and video by using the hashtag #STYLECOLOURPOP to join this event on Twitter and Instagram. In addition, ColourPop company will pick up some photos to hold a photo exhibition in its physical stores. This Pop-up event will open in the first week of ColourPop opens business after its opening ceremony.
Who:
This campaign tries to target women and LGBTQ between 16-35 who love fashion and beauty. They like trying new makeup products and are price-sensitive group. They like playing social media and taking photos. The list of influencers and media will be provided in additional attachment.
Why:
ColourPop wants to use this series of events to increase the public awareness towards the opening of the first store. ColourPop wants to celebrate and share this joy with all the fans, influencers and media.
When:
Opening ceremony will be hold on July 8 from 10 a.m. to 11:30 a.m. The group interview will begin from 11:30 p.m. to the 11: 55 a.m.Pop up event will be hold on July 8 from the noon to 8 p.m. and last for one week. Online event will start form July 1 to July 30.
Where:
The Grove 189 The Grove Dr, Los Angeles, CA 90036
Media Contracts:
Click ColourPop website to get more information: https://colourpop.home.blog/
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ColourPop 